Why Everol is Better

The good news is you can't go too wrong if you buy any of our competitors.  Penn International, Shimano, Avet, Accurate, Alutecnos and Everol all make very good reels.  We think, if one takes their time to do the research, many of educated buyers will invest in an Everol.

Better Materials & Machining: Bigger, Stronger internal components

The first time you pick up an Everol, you will instantly recognize the superb quality from the 'fit and finish.'  Tear apart an Penn, Shimano or Avet and compare their components to ours.  Everol parts are big, thick and just last.

Proprietary side plate Drag Scale 

You can recognize an Everol from a mile away.  The Drag Scale gives it away.  Everol is the only manufacturer in the world whose reel tells you at any moment during a fight exactly how much drag force is being applied to the line.  Is that important?  Hell, yes it is!  Now you can actively and accurately "manage" your fight with the world's most powerful fish.  "Setting the drag" is so important the pros put a drag scale on their reels every day of a tournament.  The problem is they are then blind as soon as the leave the dock, unless they are using an Everol.

Drag Power

Everol makes its drag disks, washers and gears bigger and thicker for a reason.  It certainly isn't to make the reels cheaper to manufacturer.  It is to juice up the pulling power and longevity of our reels.  Everol carbon fiber drag components are the identical materials that Ferrari uses for its brake systems.

Simple, Unchanged Design

If you like complex, buy a Shimano fishing reel.  Everol's design is simple enough a 12 year old boy could take one apart.  And get it back together without a schematic.  The real secret to the longevity of our drag system is its one of a kind 'motorcycle clutch' design, which ensures friction loads are applied evenly across the drag plates.  The design also guarantees the drag discs are mechanically pushed apart in free spool, not just unloaded. Landing a single 1500 pound black marlin could possibly require a rebuild on a Penn.  This is not likely with an Everol. 

Hand made in Italy

90% of all fishing tackle is made in China or Japan.  We won't say that is a bad thing, but we certainly won't say it is a good thing.  Would you?  Everol's are handcrafted in Italy, one at a time.  Picture a man with grey hair and rough hands, who is slowly pursuing perfection.  He is an Everol craftsman.  Visit the factory in San Salvatore and you will not see a hundred women and children packed elbow to elbow, working on a fast moving assembly line.  However, you might possibly find Gianni Sganzerla.  He helped found Everol 50 years ago and he still comes to work every day.

Better Value:  "Your Grandson's Next Reel"

Everol reels are not cheap.  We do not apologize for this.  We had a choice to make it inexpensive or make the best reel we can.  If you want an inexpensive purchase, you have plenty of choices. If you want a reel that with proper care, maintenance, and maybe a rebuild every decade has a chance of lasting you 20, 30 or even 40+ years, we suggest you buy an Everol.   If you re-rig your boat with new gold reels every 2-3 years, you probably should NOT buy Everol reels.  Everols can last for decades.  So the 20-30% price premium for an Everol is not worth it, unless you are the type who, "Buys it Once and takes care of it." 

Twice the Industry Standard Warranty

Almost every major reel manufacturer in the world offers a 1 year warranty (or less).  Everol gives its customers twice that with a 2 year warranty.

Air Cooled

Heat is the enemy of most machinery.  Reels and drags are no different.  (You didn't think the smoke coming out of that reel was a good thing did you?)  Heat warps and burns up drag disks.  Everols resist this problem differently in two ways.  First, the Everol internals are engineered with small fins that actually force more air through the faster the spool spins.  Second, Everol's proprietary clutch design ensures disks wear evenly and are less susceptible to hot spots and warping. 

Classic Old School look

If you want flashy gizmos and the latest fashions and fads, then an Everol is NOT probably the reel for you.  Our classic design is essentially unchanged since 1958.  It is something Earnest Hemmingway might have used, it will never be confused with a futuristic Star Trek prop.  Another positive to this consistent design is you can rebuild many 1970's Everols with 2008 parts.  Try getting parts from our competitors for a reel that is more than 20 years old.

Best of Breed
Not all Everol users are high stakes tournament fisherman, but many do fall into this category.  Sportfishing has entered the era, where a single fish could be worth over $3,000,000.  People who drag spreads from million dollar boats and plunk down $100,000 for a calcutta are ultra-competitive.  They may change line and sharpen hooks every day of a tournament.  They can afford to fish any brand of reel on the planet . . .and many chose Everol reels.  They do not do it for snob appeal or stand out in the marina.  They do it for "competitive advantage."  Reliability is not up for discussion, it is just expected.  The Drag Scale gives them the edge when battling an angry billfish that is fighting with all its might. 

Everol = Winning = Competitive Advantage = Boating BIG Fish = Drag Scale
Drag Scale = Line Test strength + Drag Force applied + Line Remaining = More success